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Sports & Leisure: Scoring Points and Creating Fans
It’s no surprise that fan is the root of fanatic. People are passionate about their sports teams, so why not make your brand an integral part? From game day giveaways to local team tie-ins, you can...
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Inside/Out: Brands, Take Your Message To The People
Last night, I attended a launch party for a unique concept called Inside/Out Akron. The Akron Art Museum has embarked on an ambitious community outreach program to take art to the people. High-quality...
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How the Gift-Giving Process Makes You a Better Marketer
I love to give gifts. Part of it is seeing the joy that the recipient expresses, but part of it is the process. Finding the perfect gift for someone isn’t easy and shares a lot in common with the...
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